It may sound difficult but it is really simple! Put yourself in your customer’s shoes! Treat them like you would like treated when you go online shopping.
1) About you - they need to know who they are buying from, add information about your company and offerings on 'My World' page to gain their confidence! Also, add it to your each product listing to give them a feel of continuity or in case they missed the 'My World' page.
2) Product Description –
a) Title: a title is your virtual shop window so make is as attractive and inviting as you can. Put rich keywords about your product and make it easier for shoppers to find you in search.
b) We all know, internet shopping and buying is different. It lacks the sense of feel and touch so it is very important to accurately describe the product. Add as many details and pictures you can. Always give accurate description and item condition. If a customer feels the description was not accurate, the'll leave a negative feedback and never come back to you.
3) Pricing - Do your research and keep it competitive. Again, you want your customers to feel good about a good deal and come back to you!
4) Communication – always be prompt with answering their questions. Keep them updated on the status of their orders.
5) Shipping Charges - Another reason why shoppers prefer not to buy online is because of shipping charges. Keep it minimal or offer FREE shipping. FREE shipping automatically get a 5 start rating in feedback. Never overcharge S&H, it is one of the biggest point of dissatisfaction in online shopping!
6) Prompt Shipping – Plan to ship your item as soon as it is paid for. Keep your product and S&H supplies ready when you list your item. A good professional packaging goes a long way and is a strategy followed by a lot of successful companies today. Always include a tracking number to give your customers a comforting sense about their package.
7) Leave Feedback - leave a good and positive feedback for your seller as soon as they have paid for their item. This will prompt them to leave a good feedback for you ass soon as they have received their package!
8) Good Return policy - you want satisfied customers who will come back to you and refer you to their friends. Offer a generous money return policy to provide them confidence in your products.
9) Handling issues and complaints - we all know it is inevitable and issues do come up due to a human error or unavoidable circumstances. In such situations, promptly and gracefully admit your mistake and offer to refund their full money. If they get a prompt response their full money back, they will most likely not leave a negative feedback. If you cannot repair what is broken, prevent it from happening in the future.
10) Follow up to receive feedback - Keep a track of all your shipped items. Give your customers 7-10 days after the delivery to leave a feedback. If they don't, follow up with them asking if they liked the item and invite them to leave a feedback and check out your new listings.. Always give them a feel that you are ready to listen and work on concerns if any.
Thank you for reading our guide, hope it helps you in making your eBay business better!
Check out our perfect feedback and do contact us if you have more ideas!
